This adorable play-along soft toy from the world of Beatrix Potter features wonderfully soft fur, a lifelike design and mesmerising peek-a-boo action. Watch as Peter Rabbit plays peek-a-boo with you, lifting his handkerchief up and down and speaking adorable words and phrases. With luxuriously soft fur, a bright red handkerchief and his famous baby-blue jacket, this Peter Rabbit soft toy is an enchanting keepsake for babies and young children. It will be loved by all generations and is a charming addition to any nursery. Founded in 1898, GUND has gone on to become America’s oldest and most prestigious soft toy company. GUND is today known worldwide for its top-quality, soft and huggable plush designs. The Peter Rabbit plush collection features the much-loved characters from the Beatrix Potter books.