Nuxe Men Anti Irritation Shaving Gel is hypoallergenic to give you precise shaving with no irritations. It encourages the blade to slide on the skin, by swelling the hair to enable your blade to pick it up. and also reduces the appearance of ingrown hairs. Shake the bottle well and apply a small amount of gel to your face. Massage it in and lather and shave as you normally would. Rinse with water after shaving.