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Back in 1977 in Long Beach, California, a charismatic pioneer by the name of S. Daniel Abraham had an idea for a product that would revolutionise the world of weight loss.
Dissatisfied with the health benefits of other dieting products available at the time, Daniel decided to create his own. He came up with a drink, high in protein and rich in essential minerals and vitamins, that when mixed with a little skimmed milk produced a nutritious meal. All he needed was a name… and when a close friend suggested ‘SlimFast’, the brand was born.
A key endorsement in the USA helped set SlimFast on the road to success. When Tommy Lasorda, a famous baseball manager, was challenged to lose weight by a teammate, he signed up to the SlimFast Plan and lost 30lbs in 3 months. Tommy went on to endorse ‘A shake for breakfast, a shake for lunch and a healthy dinner’ in the brand’s advertising. Overnight, sales skyrocketed – as did demand globally. SlimFast was suddenly a household name.
Today, join the masses that are saying, ‘Works for me’. Try the SlimFast Plan – 3 snacks, 2 meal replacements and 1 tasty 600 calorie dinner (800 calories for men).